Giving Protein Chocolate Bars a Boost
Protein-based products are booming – and not just in the fitness world. Recent years have seen 10% growth. Nói Síríus, the leading confectionery manufacturer in Iceland, is marketing its protein chocolate bars in Europe as small single portions (100-gram bags) under the “Active” brand.
The company expects to increase its sales figures thanks to the reclosable flowpacks developed by Wipak.