Revolutionary Meat Packaging Innovation

1.3.2017

Atria Easy-Open Vacuum Pack

Launched in the Finnish market in February 2017, the new Atria easy-open vacuum pack is unlike any other pack for minced beef.

Using Wipak’s sandwich printed BIAXER, together with a matt black SC XX bottom film, the pack is incredibly easy to open and does not require scissors – consumers simply pull the tab to peel open the package. Once open, the minced beef is easy to remove from the pack and can be put straight into a pan or a bowl for preparation.

The vacuum pack uses over 50% less packaging material compared to traditional minced meat packages, and adapts perfectly to the shape of the product, saving space during transport, in-store, in consumers’ shopping bags, in the refrigerator, and in the bin. Furthermore, the beef is packed without the use of packaging gases.

Benefits

  • Easy to open

Image: Packdesign ID Oy

  • Saves space
  • Over 50% less packaging material
  • More environmentally-friendly

Image: Packdesign ID Oy

  • No packaging gases