Digimarc®

The Digimarc® Barcode is an invisible barcode that can be embedded into the printed design of the packet enabling users within the value chain to quickly scan large portions of the package and access product information via a smartphone or tablet.

By integrating Digimarc® Barcodes into printed films, Wipak is able to decrease wastage throughout the supply chain, preventing costly errors such as using the wrong film or the incorrect labelling of pallets.

Within the store, Digimarc® can be used to help maintain accurate inventory levels and information relating to product expiration dates, enabling retailers to promote and relabel products to minimize food waste.

Using smart handheld devices consumers are able to interact with the brand gaining more information about the product composition, ingredients used, and nutritional information and recommended serving suggestions, etc. Information relating to the responsible disposal/recycling of the product can be added helping to ensure that recyclable materials are retained within the circular economy.

Sorting different materials into its appropriate waste stream is both time-consuming and costly if implemented at processing plants, recyclers could digitally read the information to increase their efficiencies and retain more materials within the circular economy.

To integrate Digimarc® Barcode into your packs, Wipak generates the required codes and embeds them into the packaging as part of the print process. Digimarc® Barcodes can be printed using either gravure, flexo or Wipak’s award-winning ProDirect® digital inkjet technology.