Drinking yogurts and fermented milk meet consumer demands for healthy, convenient snacks and refreshments that can be consumed on the go, helping to drive an anticipated compound annual growth rate of 4.5% until 2024. Re-sealable pouches from Wipak increase the mobility and convenience of drinking yogurts providing a lightweight solution, enabling consumers to consume drinking yogurts on the go.
Wipak UK received praise for its efforts in supporting 'Dairy Concepts IRL', bring a first-of-its-kind product to the global market.
Wipak UK produced the outer bag for Dairy Concepts’ all-natural, high protein sweet dairy snack, Fruchee® – a unique product that bridges the cheese and yogurt categories.
“Drawing on our expertise in the dairy snack industry, we used a peelable sealing layer for easy-opening and a laminated film to retain stability and tear resistance,” explained Sales Executive at Wipak UK, Richard Hayden. “We were also heavily involved in the look and presentation of the outer bag, and were able to utilize our specialist knowledge of two-side print to achieve a complex matt and gloss design.”
Paul Simpson, Sales & Marketing Director at Dairy Concepts, said: “It was important for us that the outer packaging reflected the innovative nature of Fruchee®. Whilst our ideas brought about a number of challenges, we were impressed by the way Wipak UK rose to the challenge and helped us achieve our vision.
“As we look to launch Fruchee® across the globe, we will be seeking continued support from Wipak UK, and I look forward to working with them in the months and years ahead.”
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