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Every fortnight, we will be sharing #MeetOurPeople interviews, spotlighting the hard work of our Wipak family across our global sites.  See what Matthias Werneck, Production Planning Solution Expert, had to say: 


What do you do at Wipak? 


It's unfortunate that the word "plastic" has come to be grouped with fossil fuel-derived resins that contribute to pollution. The actual meaning of the word goes way back, before recycling symbols or credit cards. The word "plastic" derives from the Greek verb “plassein,” meaning “to mold or shape” - and that remains its core meaning: to be malleable and flexible. In short: its form can change.   


Every fortnight, we will be sharing #MeetOurPeople interviews, spotlight the hard work of our Wipak family across our global sites. Check out our first feature below with Kseniya Permyakova, Account Manager for the Benelux market. 


1. What do you do at Wipak and why? 



Plastic packaging is currently the most reliable, lightweight solution for protecting fragile products and preserving perishable foods. It's also necessary wherever sterility is required, such as in hospitals and health care environments. In the medical sector, sterile tools and packaging help prevent the transmission of infection from clients via instruments and supplies, keeping both treatment staff and patients healthy.  


As anyone in the sustainable packaging industry will know, this is one of our biggest challenges. According to Raconteur, 43% of brands have cited cost as one of the greatest obstacles in switching to sustainable packaging. But while these options tend to be more expensive at this moment in time, pricing comes down to supply and demand.