Wipak leads the way with Intelligent Digital Packaging
At a time when digitization is becoming increasingly important in retail, and statistics suggest that more than 90 percent of consumers now use their phones in the shopping process, Wipak is leading the way in intelligent digital packaging by offering Digimarc Barcode, an advanced barcode, imperceptible to consumers.
Wipak, which specializes in high barrier films, has been working in close collaboration with US-based technology company, Digimarc, since 2013, pioneering innovative solutions and packaging applications which utilise Digimarc Barcode.
“Wipak has been tapping into this digital technology for some time now and has gained valuable expertise as a result,” explained Patrick Verhelst, Sales and Marketing Director at the Wipak Group. “From invisible watermark printing, augmented reality and ‘self-talking’ packages, to offering Digimarc Barcode, we are proud to be at the forefront of the digital packaging revolution in Europe.”
Digimarc Barcode is nearly imperceptible and can permeate the entire package, making it easy for consumers to scan large portions of the package to access product information and other engaging digital content. It is also easily read by retail barcode scanners, freeing up cashiers from having to search for the UPC barcode. Products with Digimarc Barcode also increase manufacturing efficiencies and reduce waste in the supply chain.
“We are excited to work with Wipak and appreciate their commitment to innovative, next generation packaging,” said Heidi Dethloff, vice president of marketing, Digimarc. “Connected packaging will add greater value to retailers, brands and consumers. Digimarc Barcode provides many benefits ranging from increased consumer engagement to improved store efficiency and supply chain management.”
To integrate Digimarc barcode into a pack, Wipak will be able to generate the required codes by themselves. Following this, Wipak will incorporate the codes into its gravure, flexo- or award-winning ProDirect® inkjet digital printing technology to create the finished product.
“Wipak is the first packaging producer to be named as a Digimarc partner in Europe, and the first partner with prepress, printing and packaging expertise,” Patrick continued. “Our long-standing relationship with Digimarc has seen us become true specialists in bringing the technology to the packaging market, and in creating new and unique concepts. Combined with our premium quality print designs and state-of-the-art printing technology, this ensures we offer our customers cutting-edge solutions and real added value.”
To find out more about Wipak’s intelligent packaging solutions, please contact the Creative Team from Wipak’s Innovation Center at [email protected]. You can also find your local sales representative from our Contact Us -section.