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Digimarc’s patented digital watermarks deliver a unique and advanced means of identification capable of enabling more sustainable, more transparent, and more secure supply chains and empowering consumers to verify the authenticity of products and recyclability of their packaging.
Imperceptible enhancement of packaging, printed materials and images
Extensible data capacity for wide-ranging commercial purposes
Activates packaging and images to confirm authenticity, combat counterfeiting and protect copyrightsDigimarc digital watermarks are an almost invisible data carrier capable of embedding information and codes into the printed design of packaging, covering the entire exterior surface to ensure unrivalled scanning accuracy. This provides value at every single stage of the package journey – from manufacturing and production to supply chain efficiency and recycling.
Digimarc watermarks can be implemented with all printing technologies onto any material and packaging type. Watch the video to discover how it works!
Use the Digimarc Discover app to experience how Digimarc-enhanced media can deliver a wide range of benefits to including traceability, efficiency, and brand transparency.
The example packaging here carries a GTIN (global trade identification number), typically found in EAN/UPC barcodes. Scan with Digimarc Discover and tap the card that appears.
Implementing Digimarc watermarks into packaging and labels presents businesses and their customers with outstanding benefits at every stage of the supply chain.
Explore them below.
Click the image below to expand.
Add Digimarc to clamshells, corrugated trays and pallets
Equip harvesters with devices to scan labels to communicate pack date and provenance
Track fresh items easily during product recalls
Plan ‘connected packaging’ strategy
Add Digimarc to artwork
Plan/create digital content for customers and partners
Support parts-matching
Reduce manufacturing errors
Improve in-line inspection
Minimise manual effort for greater efficiency
Scan shipping containers and corrugated case packs easily
Verify sorting and delivery processes
Support passive scanning by auto-update system
Pinpoint and trace location of specific items
Validate accurate reproduction of Digimarc identities
Scan private label packaging easily
Audit prices more efficiently
Reduce shrink on fresh items
Link print campaigns to e-commerce sites
Support Scan & Go systems
Improve the accuracy of inventory counts
Scan packaging for product info
Improve brand loyalty
Offer personalised pricing
Link store experience to e-commerce sites
Support more rapid restocking
Scan products and labels easily
Improve first-pass read rate
Reduce misreads and manual keying
Improve customer experience
Support Scan & Go systems
Scan boxes via mounted cameras
Add to corrugated packaging and labels
Scan from distances
Verify logistics and returns processes
Improve the accuracy of inventory counts
Scan for brand and social media content
Reorder directly from packaging
Cross-sell related products and services
Access digital product and assembly instructions
Promote brand loyalty with digital content
Improve scanning accuracy at multi-reuse facilities
Improve sorting of materials and substrates
Provide consumer recycling instructions
Support a circular economy
Add Digimarc to clamshells, corrugated trays and pallets
Equip harvesters with devices to scan labels to communicate pack date and provenance
Track fresh items easily during product recalls
Plan ‘connected packaging’ strategy
Add Digimarc to artwork
Add Digimarc to artwork
Validate accurate reproduction of Digimarc identities
Support parts-matching
Reduce manufacturing errors
Improve in-line inspection
Minimise manual effort for greater efficiency
Scan shipping containers and corrugated case packs easily
Verify sorting and delivery processes
Support passive scanning by auto-update system
Pinpoint and trace location of specific items
Scan private label packaging easily
Audit prices more efficiently
Reduce shrink on fresh items
Link print campaigns to e-commerce sites
Support Scan & Go systems
Improve the accuracy of inventory counts
Scan packaging for product info
Improve brand loyalty
Offer personalised pricing
Link store experience to e-commerce sites
Support more rapid restocking
Scan boxes via mounted cameras
Add to corrugated packaging and labels
Scan from distances
Verify logistics and returns processes
Improve the accuracy of inventory counts
Scan products and labels easily
Improve first-pass read rate
Reduce misreads and manual keying
Improve customer experience
Support Scan & Go systems
Scan for brand and social media content
Reorder directly from packaging
Cross-sell related products and services
Access digital product and assembly instructions
Promote brand loyalty with digital content
Improve scanning accuracy at multi-reuse facilities
Improve sorting of materials and substrates
Provide consumer recycling instructions
Support a circular economy
